Impact Politics assists progressive political candidates, issue/interest groups, political parties, and independent expenditures, with the creation and implementation of hard- hitting, provocative and cost-efficient campaigns.

We usually serve campaigns in one of the two following capacities:

ONLINE CAMPAIGN MANAGEMENT:
In this role we oversee all of the online aspects of the campaign - from fundraising and data collection to online advertising and media planning. This may include some or all of the following:

• Initial new media strategy
• Initial online presence/name ID
• Online fundraising strategy and coordination with finance team
• Online aspects of field program
• Internal operations
  
• Online advertising budget formulation
• Online ad creation
• Email and SMS blasting
• Online media buying

COMMUNICATIONS DIRECTION AND LANGUAGE/MESSAGE DEVELOPMENT:
The creation of the right language for the campaign involves more than polling and good media consultants. From campaign taglines/slogans, to speechwriting and email blasts - we help you flesh out the written and verbal language essential to the campaign and consistent positioning.

This includes:

• Initial releases and "why I am running" language
• Initial stump speeches for both appearances and fundraising events
• Taglines and slogans
• email language
• Debate prep
• Ad writing and crisis management

ADDITIONAL SERVICES:

• General consulting
• Marketing plan & budget formulation
• Technology assessment (vendor choices, technology integration issues)
• Website creation/management
• Assistance in selection of television, direct mail, and media planning vendors/producers
• Vendor management